Having past experiences of creating several trend boards of trends that have already been forecasted for the season ahead, i always wondered what the life of a trend forecaster is like. From my own experience and comprehension of forecasting a trend, I know that attention to detail and ability to observe and see the art in all aspect and dimensions is crucial.
Today I was able to understand the foundation of trend forecasting and the process in depth. A fashion forecaster uses all senses to observe a forecast. Orietta is a trend forecaster who spoke to us today , explaining her experiences of what it is like to be a forecaster in terms of art, travel, business, and journalism. Orietta observes what happens in fashion by observing people and everything that gets her attention.
Fashion is forecasting first and business second. Oriettas career as a fashion forecaster had taken her to all different parts of the world, to observe the creativity, business and social interaction of their culture. She visits many different art fairs such as the Basel Art Fair in Switzerland, and the Miami Art Fair. Orietta also travels to present the latest trends of Italian shoes. Orietta does not work alone, she works with a group of people that focus in a particular segment of fashion (i.e menswear, accessories). When creating a trend and a personal style, it is not about fashion logos and wearing and flaunting them, it is about representing yourself in the way you dress. The places where people live can influence a style, particularly because of their cultural difference and beliefs. This may not only influence the style but their shopping habits as well. For example, department stores in Italy is not popular like it is in the U.S. People in Italy want only a few options and to know it is unique.
The general message that I have learned from Orietta about trend forecasting is that in order to create a trend that will be accepted and market successful, a forecaster must be open minded to all surrounding, culture, people style... Everything
Today I was able to understand the foundation of trend forecasting and the process in depth. A fashion forecaster uses all senses to observe a forecast. Orietta is a trend forecaster who spoke to us today , explaining her experiences of what it is like to be a forecaster in terms of art, travel, business, and journalism. Orietta observes what happens in fashion by observing people and everything that gets her attention.
Fashion is forecasting first and business second. Oriettas career as a fashion forecaster had taken her to all different parts of the world, to observe the creativity, business and social interaction of their culture. She visits many different art fairs such as the Basel Art Fair in Switzerland, and the Miami Art Fair. Orietta also travels to present the latest trends of Italian shoes. Orietta does not work alone, she works with a group of people that focus in a particular segment of fashion (i.e menswear, accessories). When creating a trend and a personal style, it is not about fashion logos and wearing and flaunting them, it is about representing yourself in the way you dress. The places where people live can influence a style, particularly because of their cultural difference and beliefs. This may not only influence the style but their shopping habits as well. For example, department stores in Italy is not popular like it is in the U.S. People in Italy want only a few options and to know it is unique.
The general message that I have learned from Orietta about trend forecasting is that in order to create a trend that will be accepted and market successful, a forecaster must be open minded to all surrounding, culture, people style... Everything
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