Reuniting with White Sposa

          Last week during fashion week we were all introduced to Simona Polli, the editor of White Sposa magazine.  Our first time meeting her, she introduced us to the designers of the wedding gowns that will be in the September issue of White Sposa, which we were all fortunate enough to preview before the magazine is released.  Considering there were wedding gowns everywhere, our emotions were occupied on the “fairy tale” atmosphere.  Today, the atmosphere was a little different when we visited the office of White Sposa, where we were introduced to everyone that is part of the publishing house, and got to understand the process in creating a magazine from start ton finish. 

Elena Todros  shooting for an Editorial

    Simona Polli, the editor of White Sposa graciously welcomed us and introduced us to Elena Todos, the fashion editor who manages the working team, and assesses strategies and methods to perfect the editorials in the magazine. 

   Before we got to talk with Elena and Simona about their involvement in the magazine, we were able to see each different area of the office.  Rita Vossi, who is the originator of White Sposa and is the editor in chief, was fortunately in her office while we were there, and we were lucky enough to meet her.  Rita Vossi is also Simona Polli’s mother.  Her idea in creating this wedding magazine was simply because Italy had no magazines for a bride, so she started her own.

       There are 10 roles and skills that are part of the publishing house that make this magazine successful, which include the publisher, editor, art director, graphic design, editorial staff, journalist, fashion editor, print production, accounting office and sales.  The philosophy at White Sposa magazine is all about Team Work.  As a team, each of the offices that present the roles and skills above, work together to produce an excellent issue, that takes 1 month to create.  

    The process for the duration of this month consists of ideas, proposals, and feedback that coincide with their budget. Once these are all in order, then the production team can work to create the issue.  There are 3 issues that are created each yea, December, May and September.  

  As we have been told various times throughout this trip, to be in this industry there is no better key to success than passion. For every question that was asked, Elena explained with passion.  She not only demonstrated passion through her experience in this industry, but talking about each particular editorial, such as the photographer, the idea of the photograph, the location etc.  She had a story about each, and it truly showed that she does more than complete her job.  She gets to know the people that she works with and has  first hand experience and control of what is going in White Sposa.  She is an admirable person with her active involvement in the industry working for White Sposa, and being a milliner, and free lance writer 

       

  

           

  White Sposa magazine separates themselves from the competition, through quality, reaching to the bridal markets outside of Italy of 31 other countries, and they keep the layout of the magazine  “sophisticated and elegant” (Elena Todros) such as their editorials being strictly full pictures, eliminating collages.   The final product of this magazine reaches a select amount of news stands and popular book stores. 

    It was interesting to see how all areas of this industry work together in production of one magazine.